Global Sales Strategy

Fractional sales leadership, also known as fractional sales management, is a business model where your company engages a part-time or temporary sales leader to provide strategic guidance and oversight to your sales teams. Instead of hiring a full-time sales executive, you can bring in a fractional sales leader on a contract or consultancy basis.

The term “fractional” refers to the idea that the Prana Global Sales fractional sales leader works only a fraction of their time with your company compared to a full-time employee. Typically, Prana Global Sales fractional sales leaders work a certain number of hours per month, depending on the needs of your company.

The role of a Prana Global Sales fractional sales leader is like that of a fulltime sales executive, but on a more limited scale. Their responsibilities may include:
  1. Sales Strategy : Developing and implementing sales strategies to achieve revenue targets and drive business growth.
  2. Team Management : Providing guidance and coaching to your sales team to improve performance and achieve sales goals.
  3. Sales Process Optimization : Analyzing and refining your sales processes to increase efficiency and effectiveness.
  4. Sales Training : Conducting training sessions for your sales representatives to enhance their skills and sales techniques.
  5. Performance Monitoring : Tracking sales metrics and key performance indicators (KPIs) to measure your sales team performance and identify areas for improvement.
  6. Business Development : Identifying new business opportunities and potential clients to expand the company’s customer base.
  7. Sales Reporting : Providing regular reports on your company’s sales activities and performance to the company’s leadership.


Fractional sales leadership from Prana Global Sales is often beneficial for smaller or growing businesses that may not have the resources to hire a full-time sales executive, or for companies undergoing a transition or restructuring phase. This allows your organization to access the expertise of experienced Prana Global Sales fractional sales leaders without committing to a long-term employment contract. The arrangement can be more cost-effective, flexible, and tailored to the specific needs of your company. Prana Global Sales fractional sales leaders bring their experience and industry knowledge to guide your sales team and improve overall sales performance during their contracted period.

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